E-Commerce Manager — Marketplace & Social Commerce (Amazon, Walmart, Shopify, Whatnot, TikTok Shop)
**Location:** New York, NY
**Reports to:** CEO
**Type:** Full-time
---
Now we're building a direct-to-consumer and marketplace business to grow our brands, reach shoppers directly, and create a more diversified, resilient sales mix. This is a ground-floor opportunity to shape that effort.
The Role
We're hiring our first **E-Commerce Manager** to own and grow the company's presence across **Amazon, Whatnot, and TikTok Shop**.
This is a builder's role. You'll start as a hands-on operator — writing listings, running ad campaigns, hosting live shows, and analyzing performance yourself. As the channels prove out, you'll grow into the leader of the function: managing third-party agencies, hiring and directing internal team members, and setting strategy across all three platforms.
The ideal person is equally comfortable in the weeds (optimizing a product detail page or going live on camera) and at the whiteboard (building the channel roadmap and P&L). You're scrappy, data-driven, and excited to build something from zero.
What You'll Own
Amazon (Seller Central)
- Own the full Seller Central operation: catalog and listing quality, content and A+, pricing, Buy Box, and Brand Registry.
- Build and optimize the SKU catalog, including bringing our broad off-price assortment online (a backlog of ~180+ SKUs to build and list).
- Manage advertising (Sponsored Products/Brands/Display) — either directly or through an agency — against clear ROAS/ACoS targets.
- Coordinate inventory, FBA/FBM strategy, replenishment, and account health with our operations and supply chain teams.
Whatnot
- Launch and grow the company's live-selling presence, leveraging our depth of branded and value inventory — a natural fit for live-auction and closeout formats.
- Plan, host, and produce recurring live shows; build a repeat audience and community.
- Own show merchandising, pricing/auction strategy, fulfillment coordination, and post-show analytics.
TikTok Shop
- Build the TikTok Shop channel across our consumer brands (starting with XO Poppy), including catalog, live shopping, and the affiliate/creator program.
- Recruit and manage creator and affiliate partnerships; brief content, negotiate commissions, and track performance.
- Drive short-form content strategy and live shopping events, in partnership with agencies and creators.
Agency & Team Management
- Select, onboard, and manage third-party agencies (ads, content, creator sourcing, listing services); hold them accountable to scope, budget, and results.
- As channels scale, define roles, hire, and build out an internal e-commerce team — and lead them as a player-coach.
- Own the channel calendar, promotional planning, and cross-functional coordination with operations, brand, compliance, and finance.
Strategy, Analytics & P&L
- Build the growth roadmap and set targets across all three channels.
- Own channel-level reporting and unit economics; make data-driven decisions on assortment, pricing, and spend.
- Track profitability by channel and SKU, factoring in fees, ad spend, returns, and fulfillment costs.
What We're Looking For
Required
- 3–6+ years running e-commerce/marketplace channels, with hands-on ownership of at least one of Amazon Seller Central, TikTok Shop, or Whatnot (Amazon strongly preferred).
- Demonstrated results growing revenue and margin on marketplace or social-commerce platforms.
- Strong analytical skills — comfortable in spreadsheets, reading channel dashboards, and managing to KPIs (ROAS/ACoS, conversion, sell-through, contribution margin).
- Experience managing agencies or external vendors and holding them to results.
- A builder's mindset: self-directed, resourceful, and comfortable being the whole team before you have one.
Preferred / Nice to Have
- Experience with live commerce (Whatnot, TikTok Live, Amazon Live) — including hosting on camera.
- Background in consumer electronics, accessories, or fast-moving consumer goods.
- Familiarity with the off-price/closeout model and moving diverse, value-driven assortments.
- Creator/influencer marketing and affiliate program experience.
- Working knowledge of listing tools, feed management, and marketplace analytics platforms.
Why This Role
- **Build from zero.** You'll define the channels, the playbook, and eventually the team.
- **Real inventory, real brands.** Established portfolio and supply behind you — not a startup guessing at product-market fit.
- **Room to grow.** This role is designed to scale from individual contributor into a department leader.
...Job Summary: Ability to drive and maneuver a fuel tanker truck to deliver petroleum products to company operated and wholesale customer... ...or propane delivery experience preferred. Commercial Drivers License, Class A, with hazmat, tanker, and air brake endorsements...
Dolby is seeking a Senior Staff Software Engineer in Sunnyvale, CA. In this role, you will lead the evolution of Dolby Vision on the PC platform, defining technical roadmaps and architecting scalable video pipelines. Your expertise in C++ systems programming and GPU compute...
...collaboration, continuous improvement, and a commitment to secure and efficient data center operations. We take pride in being... ...Who we are looking for: GTA Data Centers is seeking a Physical Security Manager to own the day-to-day physical security program for our data...
...A leading UK pensions consultancy is seeking an experienced Senior Pensions Administrator to join their Perth team. This role is ideal for someone with strong Defined Benefit (DB) pensions experience, confident in manual calculations and overseeing the work of junior...
...Perks Competitive Compensation Great Work Environment Career Advancement Opportunities Job Summary We are seeking a Travel Agent to join our team! As our Travel Agent, you will spend your days communicating with clients, listening to their travel needs, and...